“If you enter Nikon D80, it will know that you are looking for a camera. From that moment on, a lot of things happen differently. With Google you get 500,000 search results in decreasing relevance. With us, because we know it’s a camera, we immediately open up categories on the left-hand side, breaking it down into the things you are likely to be looking for, such as where to buy Nikon D80s, or how to use Nikon D80s”
